BIMI puts a brand logo next to your emails in supporting inboxes, and the record itself is one TXT line. The logo rules are strict, so this tool builds the line and flags the rules before you publish.
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BIMI, short for Brand Indicators for Message Identification, is a standard that lets a brand show its logo next to its emails in supporting inboxes. The logo does not travel with the email. The inbox looks up a TXT record in your DNS, finds the logo file named in that record, and shows it beside your messages. This tool builds that TXT record.
BIMI is branding, not a deliverability fix. It does not get you into the inbox, fix spam placement, or replace SPF, DKIM and DMARC. It only adds your logo to mail that already authenticates. Treat it as branding on top of good authentication, not as a delivery fix.
Yes. Your domain must have DMARC at enforcement, p=quarantine or p=reject, before any inbox will show your logo. If your DMARC policy is p=none, fix that first.
A VMC is a Verified Mark Certificate. It proves your logo is your registered trademark, and Gmail requires one for most brands. Prices vary by issuer, and issuers also charge for validation, so get a current quote from a certificate issuer before you buy. A CMC is a Common Mark Certificate, accepted in some cases without a registered trademark, and its price also varies by issuer.
The common reasons are DMARC not at enforcement, a logo that is not in the strict SVG Tiny PS profile, a missing or invalid VMC for Gmail, a record published at the wrong host, or an inbox that does not support BIMI. Check the record and the logo URL first, then the DMARC policy.
The logo must be SVG Tiny PS, the strict BIMI profile of SVG. It must be square, have a solid background, and be served over https from a public URL ending in .svg. No scripts, no animation, and no external images.
Support changes over time. Gmail, Yahoo Mail and Apple Mail are the best known supporters, each with its own rules. Some inboxes show BIMI logos for all senders that qualify, and some only for senders with a VMC. Other inboxes do not support BIMI at all, which is normal and does not break your mail.
In some cases, yes. Some inboxes accept a CMC, a Common Mark Certificate, or show the logo with a CMC or with no certificate. Gmail, however, requires a VMC for most brands, and a VMC needs a registered trademark, so most brands need the trademark route for Gmail. Check the rule for the inbox you care about before you spend money.
There is no fixed time. DNS changes need to spread first, and each inbox then picks up the record on its own schedule. Allow at least a few days, and check again after a week before you assume something is wrong.
Yes. This generator is free and needs no sign up.
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